Pinterest Marketing

 Pinterest is a social media platform unlike anything I have talked about previously on this blog. Apps like Snapchat, X, and Instagram all utilize their interactional abilities to communicate with your friends. Pinterest on the other hand is mainly for sharing and exploring ideas across a variety of topics. Out of all the social media platforms I have talked about on this blog, Pinterest may be the one I use the least. That is not to say I do not like the app, because I do, but it is not an app I use daily. Although, Pinterest has certain uses that other platforms cannot come close to replicating. I first started using Pinterest in high school as it was a great source of wallpapers for my phone. I started using Pinterest more and more throughout college as it is my main source of finding recipes. I promise whatever recipe you want; Pinterest has infinite options depending on ingredients, time, and complexity. Although this is a great use of the app, many other components that make it great for advertising as well. 

    Compared to the other apps I have discussed, Pinterest is relatively new, released in 2010. After a slow start, it has grown to over 465 million monthly users and is the 15th most popular social media platform. Pinterest consists of a home feed with topics you may be interested in and allows you to 'Pin' posts you find interesting. With each post, Pinterest makes it very easy to share, comment, or visit a URL. One of Pinterest's strengths in the advertising world is its ability to increase website traffic through easily accessible links. What also sets Pinterest apart is that shoppers spend 2 times more per month compared to other platforms. All these components make Pinterest a prime location for brands to advertise their products. 

    Overall, Pinterest is a unique platform that has grown exponentially since its creation. I am not a frequent user of Pinterest personally, but when I do use it, it is always a pleasant experience. I am excited to see where Pinterest goes in the future as they are starting to focus more on video content similar to a TikTok format.